Virgin Pure


Virgin Pure (a joint venture between Virgin and Strauss Water), is a smart appliance company delivering access to unlimited purified hot and chilled water at the touch of a button. They approached us to design, manufacture and fulfil their reusable drinking bottle for retail to continue their mission to reduce plastic waste and deliver market leading filtered water.

The Brief

Benchmarking on the best water bottle in the market, provide Virgin Pure with a bottle that delivers on both brand and function.

Deliver a solution that is sustainable and socially responsible, helps consumers eliminate their disposable bottle waste and is aesthetically and ergonomically outstanding.


The Solution

Understanding that the key drivers here were key to ensuring an aesthetically and functionally premium product whilst ensuring that Virgin Pure’s position on sustainability was maintained. The solution needed to be price competitive to allow for giveaway events and premium enough in design to allow for retail sales. The product needed to be ethically sound and scalable to allow for the sustained growth of the brand.

Tiger Global developed an ergonomic grip bottle from Tritan co-polyester to strike the best balance between consistent manufacturing and socially responsible materials. Tritan co-polyester is BPA, BPS and any other bisphenol free. It is free of estrogenic and androgenic activity. `Manufacturing was carried out in a SEDEX 4 pillar A grade manufacturer and shipping materials were produced from Forest Stewardship Commission approved sources.


Services Used



What the Client said


Virgin Pure exists to make people and the planet happier and healthier. Our customers told us they would be happier if they could drink Virgin Pure on-the-go.  The planet would be healthier if all these customers stopped using single use plastic bottles when they were out and about.

Simple. We needed to source our very own Virgin Pure sports bottle!

Of course, when you look into the detail, such procurement isn’t so easy if you don’t have the experience in-house. Design isn’t easy. Questions of quality, sustainability and provenance come into play – all matters extremely important to us as part  of the Virgin group.

‘Irresistible  Taste’ in choosing partners is one of Virgin Pure’s core values. Tiger are a fantastic fit in this respect. They made the whole process easy, liaising with design and production to bring us a great product in a very swift turn around. Perhaps more importantly, Tiger’s knowledge of procurement and network of producers in China provided the peace of mind we needed on the provenance of the product. The whole process of sourcing high volumes of high quality products was,  thanks to Tiger, simple after all.

Tom Stazicker, CEO